The prices of these mattresses tend to be quite low compared to a lot of the mattresses that you can find in traditional retail stores. That makes them an affordable option for people who are trying to stick to a strict budget.
There are some downsides to online shopping, however, that are difficult to overcome. Probably the biggest drawback is that people don’t have a chance to try out the mattress before they purchase it. This is one area where brick-and-mortar retailers definitely have the upper hand.
What does all of this mean for the future? What direction is the mattress industry going to take when it comes to retail sales?
While the rise of online sales will most likely continue into the future, there is room for traditional retailers to succeed, as well. In fact, a lot of companies are doing just that. The most innovative mattress retailers are looking for ways to provide customers with a unique in-person shopping experience that they simply can’t get online.
They are accomplishing this in quite a few different ways. For one thing, most of today’s successful brick-and-mortar mattress stores have upgraded their design, creating a space where people feel comfortable and at home. Instead of harsh fluorescent lights and a sterile environment, they are working to make the showrooms feel a little bit warmer and more welcoming.
One important part of this is ensuring that people have privacy when they try out the mattresses. One of the biggest advantages of shopping for a mattress in person is that you have a chance to lay down on it. Unfortunately, most people feel really uncomfortable laying on a mattress in the middle of the showroom with other people walking by and a salesperson hovering over their shoulder.
In order to overcome this, many of today’s retailers are placing their mattresses in separate pods or walled off areas where people can enjoy a greater degree of privacy while testing out the mattress. This feature alone is helping to encourage more people to buy their mattresses in person rather than shopping online.
Additionally, most traditional retailers understand that people don’t want to be hounded by a salesperson. Because of that, they are taking a more hands-off approach when it comes to selling mattresses. Even though they have people there who are available to answer questions, they tend to hang back a little bit more than they did in the past, avoiding hounding customers while they shop.
In terms of the future of the mattress industry, it is hard to say whether online sales or traditional sales will win out in the end. The odds of online sales increasing in the future are extremely high. However, thanks to the innovative changes that they are making, traditional retailers shouldn’t be counted out just yet.
As the industry moves forward, shoppers will most likely still be split between online and in-person shopping. There are pros and cons to each option, meaning that each shopper has to choose which method they prefer based on the overall shopping experience that they are looking for.